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Adobe Campaign Management online training

Adobe Campaign Management


Adobe Campaign provides core campaign management for marketing teams. Designed to handle both traditional and emerging channels, Adobe Campaign enables marketers to design and execute single and cross-channel communication strategies; collect and measure responses; and automate customer journeys.

  • None
  • It is a 20 days program and extends up to 2hrs each.
  • The format is 20% theory, 80% Hands-on.

  • It is a 05 days program and extends up to 8hrs each.
  • The format is 20% theory, 80% Hands-on.
    Private Classroom arrenged on request and minimum attendies for batch is 4.
course content
  • Adobe Campaign Data Management:
    • Introduction to Data Management
    • Overview, controlling workflow execution, adding data to the worktable, qualifying buyers, and using target data in a delivery
    • Writing efficient queries
    • Exploring the data model, selecting targeting and filtering dimensions, specifying filtering conditions, and editing expressions
    • Analyzing buyer behavior
    • Selecting source data, computing per-recipient aggregates, working without a targeting dimension, and choosing the 'best' records
    • Preparing data for reporting
    • Summarizing sales performance, adding linked data, and compounding delivery results at the program level
  • Adobe CampaignSchema and Forms Management:
    • Working with structured documents
    • Manipulating, specifying and accessing into documents in Adobe Campaign
    • Modeling business data
    • Creating and deploying custom schema, updating the database structure
    • Managing forms
    • Designing input forms, adding folder types to the navigation hierarchy
    • Extending the data model
    • Extending the factory schema and input forms,deploying a package
  • Adobe Campaign Lead Management Optimization:
    • Introduction to LMO: B2B sales and marketing, Neolane's LMO solution, lead life cycle, navigating the Neolane Client Console, and implementing a marketing plan
    • Capturing leads: Importing an event list, capturing and tracking leads online, and sales generated leads
    • Sending e-mail deliveries: Creating an e-mail delivery, composing content, ensuring deliverability, sending the delivery, and viewing delivery reports
    • Ranking and routing leads: Building and scoring leads, rating and routing leads, and accepting or rejecting leads
    • Newsletter campaigns: Inviting leads to subscribe, publishing a newsletter, and gathering profile data
    • Targeting leads for nurturing: Creating and executing a segmentation workflow, defining filtering conditions, combining query results, and storing a segment
    • Nurturing leads: Campaign workflows, executing a campaign, targeting registrants, and sending a direct mail delivery
    • Measuring and analyzing B2B marketing results: Measuring Recipient responses, examining lead conversions, and performing descriptive analysis
    • Learning objectives review, further resources, and feedback
  • Adobe Campaign Web Applications & Survey:
    • Creating a survey
    • Creating a new web application, building the survey logic, designing the form, testing the survey, and controlling form layout
    • Designing a survey
    • Asking survey questions, scoring survey responses, conditionally displaying form controls, and navigating multi-page forms
    • Delivering a survey
    • Publishing a survey, passing survey parameters, e-mailing the survey link, and posting a survey on the web
    • Using survey responses
    • Viewing survey reports, identifying survey responders, segmenting on survey responses, and splitting by survey score
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