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Workday HCM Demo New Batches Starting from Wednesday... 26-07-2017
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Adobe Test&Target online training

Adobe Test&Target

overview

Adobe Target empowers marketers to optimize critical digital interactions throughout their customers' journey, increasing relevance and efficiency. Adobe Target combines rules-based and automated behavioral targeting to take advantage of the data that marketers already possess and routinely collect.
prerequisties
  • None
Duration
Online
  • It is a 12 days program and extends up t
  • 2hrs each.
  • The format is 20% theory, 80% Hands-on.

Corporate
  • It is a 3 days program and extends up t
  • 8hrs each.
  • The format is 20% theory, 80% Hands-on.
Classroom
    Private Classroom arrenged on request and minimum attendies for batch is 4.
course content
  • course content:
  • Introduction
  • Target Advanced basics
  • Creating campaigns and offers
  • Defining and using segments
  • Parameters
    • URL and Referring URL
    • Ge
    • parameters
    • Mbox parameters
    • Profile parameters
  • Targeting
    • Campaign, Experience, Location levels
    • Success Metric and Conversion levels
    • › Reusable Targets
  • Reporting
    • Conversion Rate, CR Lift, Confidence, Confidence Interval
    • How long t
    • run your campaigns
    • Pushing winners
  • Success Metrics
    • Implementation, Success Metrics report
    • Restricted Order Steps
    • Design, run, understand MVTs
    • Adboxes, redirectors, redirect offers
    • Additional campaign types
    • Additional Target Advanced features
Videos
Adobe Test&Target Videos will be updated Soon
To Watch More Videos Click Here

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