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Digital marketing

overview

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.
prerequisties
  • None
Duration
Online
  • It is a 12 days program and extends up to 2hrs each.
  • The format is 40% theory, 60% Hands-on.

Corporate
  • It is a 3 days program and extends up to 8hrs each.
  • The format is 40% theory, 60% Hands-on.
Classroom
    Private Classroom arranged on request and minimum attendies for batch is 4.
course content
  • What Is Digital Marketing?
    • Digital marketing defined
    • How Digital marketing works
    • Distinctions of Digital marketing
    • Components of online marketing
  • Building a Digital Foundation
    • Online marketing planning and success
    • Defining your target market
    • Online marketing measurement
  • Planning a Web Site for Online Marketing
    • Site map
    • Site components
    • Wireframing
    • Elements of a successful site
    • Home page best practices
  • Building or Optimizing a Web Site for Online Marketing
    • Web site platforms
    • All about Domain names
    • Choosing a right hosting company
    • Analyzing the Website
    • Web site maintenance and management
    • Mobile sites
  • Content Marketing
    • Authority marketing
    • Article marketing
    • Social media content
    • Online PR
    • Web site and email content
  • Search Engine Marketing
    • Overview of search engine marketing (SEM)
    • Search engine optimization (SEO)
    • Paid search
    • Local search
    • Link building In-depth
  • Social Media Marketing
    • Social media, social networking, and social media marketing defined
    • Blogging and micro blogging
    • Social networking
    • Video sharing
    • Social shopping and opinions
    • Social news and social bookmarking
    • Social events
    • Wikis
    • Social media strategy
  • Blogging
    • To blog or not to blog?
    • Blogging success
    • Blog content creation ideas
  • Online Advertising
    • Search ads
    • Display ads
    • Affiliate marketing
    • Social media advertising
    • Local advertising
    • Email advertising
  • Email Marketing
    • Collecting email addresses
    • Using a third-party management company
    • Email messages
  • Online marketing strategy
Videos
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