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IBM Contact Optimization online training

IBM Contact Optimization



overview


IBM Contact Optimization is a web-based extension of IBM Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.

prerequisties

  • General knowledge of database marketing
  • General knowledge of IBM Campaign
  • General knowledge of scoring methodology
  • General knowledge of contact strategies

Duration

Online
  • It is a 08 days program and extends up to 2hrs each.
  • The format is 40% theory, 60% Hands-on.

Corporate
  • It is a 2 days program and extends up to 8hrs each.
  • The format is 40% theory, 60% Hands-on.
Classroom
    Private Classroom arranged on request and minimum attendies for batch is 4.

course content

  • Explain the basics concepts of IBM Contact Optimization
  • Create a pre-Optimization flowchart
  • Create an Optimization Session
  • Create optimization rules
  • Add scoring methodology
  • Review optimization reports
  • Create a post-optimization flowchart

Videos

IBM Contact Optimization Videos will be updated Soon
To Watch More Videos Click Here

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