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IBM Unica Interact online training

IBM Unica Interact


IBM Unica InteractAllows marketers to personalize in real time the experience of customers interacting with websites, call centers and other inbound marketing channels. Unica Interact uses powerful, behavioral targeting analytics and marketer-defined business logic to deliver the optimal marketing message in each channel. Combined with IBM Unica Campaign, it enables inbound and outbound marketing to be coordinate into a single strategy for building customer relationships, using a single technology platform.


  • Introduction to IBM Unica Campaign or equivalent
  • Familiarity with Microsoft Windows and email concepts


  • It is a 12 days program and extends up to 2hrs each.
  • The format is 40% theory, 60% Hands-on.

  • It is a 3 days program and extends up to 8hrs each.
  • The format is 40% theory, 60% Hands-on.
    Private Classroom arranged on request and minimum attendies for batch is 4.

course content

  • Understanding Unica Interact
    • Understanding Unica Interact
    • Unica Interact architecture
    • Unica Campaign key concepts
      • About Unica Campaign
      • Audience levels
      • Campaigns
      • Cells
      • Flowcharts
      • Offers
      • Sessions
    • Unica Interact key concepts
      • Design environment
      • Interactive channels
      • Interactive flowcharts
      • Interaction points
      • Events
      • Profiles
      • Runtime environment.
      • Runtime sessions
      • Smart segments
      • Touchpoints
      • Treatment rules
      • Unica Interact API
      • Zones
    • Working with Unica Interact
      • Unica Interact users
      • Unica Interact workflow
      • Planning your Unica Interact implementation
  • Configuring your interaction
    • Design environment
    • About the Unica Interact AP
    • Task 1:Create an interactive channel
      • Working with interactive channels
      • The maximum number of times to show an offer
      • To create an interactive channel
      • About mapping tables
      • To map the profile table for an interactive channel
      • To map dimension tables for an interactive channel
      • Map Profile Tables for Audience Level wizard
      • Interactive channel summary tab
    • Task 2: Create zones and interaction points
      • Working with zones
      • To add a zone
      • Working with interaction points
      • To add an interaction point
      • Interaction point reference
    • Task 3: Create categories and events
      • Working with categories
      • To add a category
      • Working with events
      • To add an event
      • Event reference
    • Task 4: Create smart segments
      • Working with smart segments
      • Create a session
      • Define an interactive flowchart
    • Task 5: Define offers
      • To create offer templates for Unica Interact
    • Task 6: Create treatment rules
      • Working with treatment rules
      • Offer eligibility
      • Marketing score
      • Treatment rule advanced options
      • Working with the interaction strategy tab
      • To create an interaction strategy tab
      • To add a treatment rule
      • To add advanced options
      • Treatment rule advanced option expressions
      • To enable and disable treatment rules
      • To delete treatment rules
      • About deploying interaction strategy tabs
      • To mark an interaction strategy tab for deployment
      • To cancel a deployment request
      • To mark an interaction strategy tab for undeployment
      • Interaction strategy reference
    • Task 7: (Optional) Assign target and control cells
      • To override cell codes
    • Task 8: Deploy the Unica Interact configuration
  • Interactive flowcharts
    • About interactive flowcharts
    • Building interactive flowcharts
    • To create interactive flowcharts
    • Interactive flowcharts and data sources
    • About the Interaction process
    • About the Decision process
    • About the PopulateSeg process
    • About the Sample process in interactive flowcharts
    • About the Select process in interactive flowcharts
    • About the Snapshot process in interactive flowcharts
    • Understanding interactive flowchart test runs
    • About deploying interactive flowcharts
  • Deploying to runtime servers
    • Understanding deployment
    • Understanding runtime servers
    • Deployment and delete
    • To deploy to the production runtime server group
    • To deploy to a test server group
    • To undeploy
  • Unica Interact reporting
    • About Unica Interact reporting
    • Unica Interact reports data
    • Unica Interact 8.0.0 Reports and Reporting Schemas
    • Viewing Unica Interact reports
    • About the Interaction Point Performance report portlet
    • Filtering reports


IBM Unica Interact Videos will be updated Soon
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(1) Workday Technical Demo Training

Demo Schedule : 09:30 P.M EST / 08:30 P.M CST / 6:30 P.M PST on 23th August & 07:00 A.M IST on 24th August

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