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IBM Unica Marketing Operations online training

IBM Unica Marketing Operations


IBM Unica Marketing Operations formerly Unica Marketing Operations, provides marketing operations software to gain more control over your marketing budgets and processes. It helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.


  • None.


  • It is a 08 days program and extends up to 2hrs each.
  • The format is 40% theory, 60% Hands-on.

  • It is a 2 days program and extends up to 8hrs each.
  • The format is 40% theory, 60% Hands-on.
    Private Classroom arranged on request and minimum attendies for batch is 4.

course content

  • Getting Started with IBM Unica Marketing Operations
  • IBM Unica Marketing Operations Terminology Processes, Tools, and Objects Defined
  • Plans
    • Accessing and Viewing Plans
    • Adding a Plan, Linking a Program to a Plan, Starting a Plan
    • Adding Attachments to a Plan
  • Programs
    • Viewing Programs Adding Programs Program Maintenance
  • Projects
    • Project Details
    • Adding New Projects Grids and List Views
    • The Tracking and Attachment Tabs
    • Changing Project Status
    • Campaign Projects
    • Importing Metrics from IBM Unica Campaign to IBM Unica Marketing Operations
    • Project Requests
    • Projects and Programs
    • Projects and Subprojects
  • Alerts and Messages
    • Configuring Alerts
    • Viewing and Responding to Alerts
    • Messages
  • Workflow
    • The Workflow Tab
    • Adding and Editing Workflow Tasks, Approval Tasks, and Workflow Stages
    • Workflow Process Flowchart View
  • Marketing Objects
    • Marketing Objects Overview
    • Working with Marketing Objects
    • People, Teams, and Tasks
    • Working with People and Teams Tasks
  • Approvals
    • Creating Approvals and Setting the Approval Status
    • Responding to Approvals
  • Calendars
    • Calendar and Timeline Administrative Settings
    • Calendar in Plan, Program, and Project Views
  • End-User Administration
    • Setting Personalization Options Searching
    • Setting System-wide Non-work Dates
  • Reports
    • Reports Available from the Analytics Menu
    • Analysis Tab Reports


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