Facets Demo New Batches Starting from Saturday... 22-10-2016
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Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.When purchased by IBM, Unica was managed by Yuchun Lee and Kevin Shone and had 500 employees.Unica, a leading provider of innovative marketing solutions, is now part of Enterprise Marketing Management at IBM. Unica products help companies optimize cross-channel marketing programs and performance.
  • Introduction to Unica Campaign or equivalent.
  • Familiarity with Microsoft Windows and email concepts.
  • It is a 8 days program and extends up to 2hrs each.
  • The format is 40% theory, 60% Hands-on.

  • It is a 2 days program and extends up to 8hrs each.
  • The format is 40% theory, 60% Hands-on.
    Private Classroom arranged on request and minimum attendies for batch is 4.
course content
  • IBM Unica Marketing Platform Configuration
  • Centralized Configuration
  • IBM Unica Scheduler
  • Dashboard Administration
  • Target Cell Spreadsheets
  • Rebranding and User Interface Customization
  • IBM Unica Campaign Security
  • Security Overview
  • Security Examples
  • Creating Users and Groups
  • Assigning Users to Groups
  • Security Policies
  • Creating Roles within Security Policies
  • Setting Permissions within Roles
  • Assigning Users and Groups to Security Roles
  • Assigning Security to Folders and Objects
  • Resolving Security Permissions
  • Operating System Security
  • Database Security
  • IBM Unica Campaign - Specific Configuration
  • User Tables and Table Mapping
  • Contact and Response History Tables for Additional Audiences
  • Custom Campaign Attributes
  • Custom Offer Attributes
  • Offer Templates
  • Channels, Initiatives, and Response Types
  • Logs
  • Server Configuration Settings
  • Performance
  • How IBM Unica Campaign Works - A Closer Look
  • Temp Tables
  • Flowchart Design for Performance
  • Table Mapping for Performance
  • Additional Performance Configuration Parameters
  • Using a Database Loader
  • In-Database Optimization
  • Server Administration and Operational Monitoring
  • Troubleshooting Performance
  • IBM Unica Reports
  • The Reporting Environment
  • Reporting Model and Package
  • IBM Unica Reports Documentation
  • Customizing Reports
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