Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.With IBM® Unica® Campaign and its companion products, you can plan, design, execute, measure, and analyze multiwave, cross-channel, and highly personalized marketing campaigns.

IBM Unica products are innovative marketing solutions that turn your passion for marketing into business success. Our comprehensive approach to interactive marketing enables organizations worldwide to understand their customers and use that understanding to engage buyers in highly relevant,interactive dialogues across digital, social, and traditional marketing channels.

• Training by Realtime Expert trainer
• Live Online Classes
• Free study material
• Online virtual Classes available in morning, evening and weekend

Prerequisties

• General knowledge of database marketing

Duration

Online

• The format is 40% theory, 60% Hands-on.
• It is a 20 days program and extends up to 2hrs each.

Corporate

• The format is 40% theory, 60% Hands-on.
• It is a 5 days program and extends up to 8hrs each.

Classroom

• Private Classroom arrenged on request and minimum attendies for batch is 4.

Course Content

Unica Campaign Basics

• The Unica 8 Suite
• Campaign Concepts and Terminology
• Navigating Around the Unica Campaign Interface
• Creating a Campaign

Building a Campaign, Data Selection and Manipulation

• Creating a Flowchart
• The Select Process
• Strategic Segments
• Definition and Use
• Associating Segments With Campaigns
• The Merge Process
• Building Queries With Unica Macros
• Building Queries With User Variables
• The Segment Process
• The Sample Process
• Running Flowcharts
• Using Flowcharts Templates

Building a Campaign, Data Refinement and Output

• Configuring Queries Based on Derived Fields
• The Snapshot Process
• Table Mapping
• The Audience Process
• The Extract Process
• Scheduling Flowcharts