Course Overview
IBM Unica Campaign Training Details
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Duration30-35 hours
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TypeOnline Training
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IncludesCourse Meterial
Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.With IBM® Unica® Campaign and its companion products, you can plan, design, execute, measure, and analyze multiwave, cross-channel, and highly personalized marketing campaigns.
IBM Unica products are innovative marketing solutions that turn your passion for marketing into business success. Our comprehensive approach to interactive marketing enables organizations worldwide to understand their customers and use that understanding to engage buyers in highly relevant,interactive dialogues across digital, social, and traditional marketing channels.
- Training by Realtime Expert trainer
- Live Online Classes
- Free study material
- Online virtual Classes available in morning, evening and weekend
Prerequisties
- General knowledge of database marketing
Duration
Online- The format is 40% theory, 60% Hands-on.
- It is a 20 days program and extends up to 2hrs each.
- The format is 40% theory, 60% Hands-on.
- It is a 5 days program and extends up to 8hrs each.
- Private Classroom arrenged on request and minimum attendies for batch is 4.
Course Content
- The Unica 8 Suite
- Campaign Concepts and Terminology
- Navigating Around the Unica Campaign Interface
- Creating a Campaign
- Creating a Flowchart
- The Select Process
- Strategic Segments
- Definition and Use
- Associating Segments With Campaigns
- The Merge Process
- Building Queries With Unica Macros
- Building Queries With User Variables
- The Segment Process
- The Sample Process
- Running Flowcharts
- Using Flowcharts Templates
- Configuring Queries Based on Derived Fields
- The Snapshot Process
- Table Mapping
- The Audience Process
- The Extract Process
- Scheduling Flowcharts
Unica Campaign Basics
Building a Campaign, Data Selection and Manipulation
Building a Campaign, Data Refinement and Output
Course Calender

18th November
Monday
7:00 AM IST
Enroll Now

22nd November
Friday
7:00 AM IST
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Review
Score Breakdown
4.6 / 5.0
90% recommend this course
Score Breakdown
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(58)
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(132)
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(89)
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(58)
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(9)
Average Rating For
- Content 4.5
- Knowledge 4.5
- Assignment 4.2
- Institute 4.3
- Instructor 4.4
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Antony Robert
18/03/2016
Great experience! Thanks Ecorptrainings for providing an online learning platform where courses can be taken from anywhere and anytime as per convenience. I attended Workday training and Workday HCM training and both the courses were really good. I would definitely recommend Ecorptrainings Thanks Ecorp
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Rajesh
18/03/2016
Ecorptrainings is an interactive and innovative way of evangelizing us toward various courses. The best stars for Ecorptrainings lies on the ticket solving and their tailored courses. Instructors are knowledgeable and interactive in teaching. Workday training sessions are well structured with a proper content in helping us to dive. Good course material and structured modules in each course..