Advanced IBM Web Content Manager

• Personalization: Advanced capabilities for delivering personalized content based on user behavior, demographics, and preferences.

• Multilingual and Multisite Management: Support for managing content across multiple languages and/or websites within a single instance of WCM.

• Workflow and Approval Processes: Robust workflow management for content creation, review, approval, and publishing processes.

• Versioning and Audit Trails: Enhanced version control capabilities and audit trails to track content revisions and manage changes effectively.

Before learning Advanced IBM Web Content Manager (WCM), it's beneficial to have the following skills:

1. Basic Understanding of Content Management Systems (CMS): Familiarity with the concepts and functionalities of CMS platforms for managing digital content.

2. Web Development Skills: Proficiency in HTML, CSS, and JavaScript for frontend development, as well as server-side scripting languages like Java or .NET.

3. Database Management: Knowledge of relational databases and SQL for managing and querying data stored within the CMS.

4. User Experience (UX) Design: Understanding of UX principles and best practices to create intuitive and user-friendly interfaces.

By learning Advanced IBM Web Content Manager (WCM), you gain the following skills:

1. Advanced Content Management: Proficiency in managing and organizing digital content effectively across multiple languages, sites, and platforms.

2. Personalization and Targeting: Skills in delivering personalized user experiences by segmenting audiences and targeting content based on user behavior and preferences.

3. Workflow Automation: Ability to design and implement complex workflows for content creation, review, approval, and publishing processes.

4. Integration with Enterprise Systems: Experience in integrating WCM with other enterprise systems, such as CRM, ERP, and analytics platforms, for seamless data exchange and functionality.