Salesforce B2B2C Commerce on Lightning

Unified Commerce Platform:

• Combines B2B and B2C commerce capabilities into a single, cohesive platform.

Lightning Experience:

• Utilizes Salesforce's Lightning framework for a modern, responsive, and customizable user interface.

Comprehensive Product Catalog Management:

• Tools for managing complex product catalogs, including pricing, inventory, and product attributes.

Customer-Centric Approach:

• Provides personalized shopping experiences tailored to individual customer preferences and behaviors.

Basic Salesforce Knowledge:

• Understanding the fundamentals of Salesforce, including its core functionalities and navigation.

Salesforce Lightning Experience:

• Familiarity with Salesforce Lightning, its components, and how to use the Lightning interface.

E-commerce Principles:

• Basic knowledge of e-commerce concepts, including online sales processes, customer journeys, and best practices.

CRM Understanding:

• Knowledge of Customer Relationship Management (CRM) systems and their role in managing customer interactions and data.

E-commerce Management:

• Proficiency in managing complex e-commerce operations, including product catalog management, pricing, and promotions.

Salesforce Lightning Development:

• Skills in developing custom e-commerce solutions using Salesforce Lightning components and tools.

Customer Experience Optimization:

• Ability to create personalized and seamless shopping experiences for both B2B and B2C customers.

Integration Expertise:

• Knowledge of integrating Salesforce B2B2C Commerce with other Salesforce products and third-party applications.