Vision and Mission are foundational elements of an organization's strategic planning and guide its purpose and objectives.
Vision
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Future-Oriented:
- Describes what the organization aspires to become or achieve in the long term.
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Inspirational:
- Aims to motivate and inspire employees, stakeholders, and customers.
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Broad and Aspirational:
- Provides a general direction without detailing specific actions.
Mission
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Present-Focused:
- Defines the organization's current purpose, including what it does, who it serves, and how it serves them.
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Actionable:
- Outlines specific activities and strategies to achieve the organization's goals.
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Clear and Specific:
- Provides a clear and specific understanding of the organization's primary objectives and values.
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Strategic Thinking:
- Ability to understand long-term goals and how to achieve them.
- Understanding of market trends, competition, and organizational strengths.
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Analytical Skills:
- Capability to analyze data and trends to inform vision and mission statements.
- Proficiency in identifying key factors that impact the organization’s future.
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Communication Skills:
- Strong verbal and written communication skills to articulate vision and mission clearly.
- Ability to convey complex ideas in a simple, inspiring manner.
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Leadership Skills:
- Experience in leading teams and understanding organizational dynamics.
- Capability to inspire and motivate others to work towards common goals.
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